Client: Canopy

CanopyStyle Campaign, Narrative Infographic

Canopy approached us to help find a concise and approachable way to articulate the complex and nuanced messages surrounding their new CanopyStyle environmental campaign, which seeks to reduce ecosystem destruction as a result of clothing fibre production.

Tunaheart conceived and produced a narrative communications piece in the form of a one-page comic/infographic which illustrates the path that the fibres in question take from the forest to the runway, and the collateral damage caused along the way.