Handworks Coffee Studio

Services:
Brand + Logo Design

When Masahiro Fujinaga makes coffee, he doesn’t mess around. From hand-sifting beans to ensure that no moldy beans enter his roasting process, to hand-roasting those beans, to finally crafting each cup of coffee, singularly, by hand, Fuji’s process is painstaking to say the least.

We worked with Fuji and his partner Yuriko to capture the essence of his process and dedication—and his dichotomous obsessions with both tradition and progression—in order to produce a unique brand identity that would serve as a platform for communicating the unparallelled quality of his product to both new and returning customers.