MacTalla Cycles
MacTalla Cycles is a neighbourhood bicycle sales and repair shop in East Vancouver, which distinguishes itself through its staff's pedigree of career-mechanics, pro and semi-pro racers, trained bicycle fitters, and high-end framebuilders.
We helped MacTalla refresh and evolve their brand, taking if from a fairly rudimentary and loosely-defined set of elements, through to a fully-realized, refined, and extensible brand identity which embraces both the brand's history, and its future.
As part of this process, we also helped them modernize their online presence, designing and building for them a bespoke new website, tailored to their present business needs, and with the ability to expand and evolve as those needs grow with the enterprise.
